ProPortion Foods are the leading suppliers of nutrient-dense foods to hospitals and care homes across Australia. Their expertise has been honed over many years, based upon extensive conversations with chefs, dietetics specialists and healthcare professionals, to learn how they can help support world best practice in patient and resident nutrition. ProPortion Foods are always striving to understand what makes their range more appealing and easier for people to make part of their daily lives.
ProPortion Foods needed a website that functioned not only as a powerful marketing tool that positions them as an expert in their field, but one that also aligns with their branding as well as providing essential SEO benefits. The website needed to be clean, modern, easy for visitors to navigate, and also easy to update and manage. The new site also needed a complex search and filter tool so that visitors could search their range of products, taking into account various allergens and nutrition requirements.
The new ProPortion Foods website was designed by the talented Fiona Brand from Brand By Name. I was tasked with bringing the new site to life by creating a custom responsive WordPress theme, along with a customisations plugin. With an emphasis on user-friendliness, the site needed to load super-fast, and look great across the range of modern platforms like desktops, smartphones and tablet devices.